Organic Chocolate Shampoo contains flavonoids which have anti-oxidant properties. These can help to protect against free radicals which can accelerate the ageing process. In addition, chocolate contains both Seratonin and Phenylethylamine, two 'feel good' factors that are naturally released when we're happy and at peace with ourselves. It is said that the aroma of chocolate brings to mind pleasurable images. When showering and washing your hair, the sweet aroma of our organic chocolate is released and your heightened senses pick up on this uplifting sensory delight. Suitable for All Types of Hair..